Thursday, June 23, 2011

Simple Messages Require Little Flash

While a few "teaser" internet videos have been circulating around -- one emulated by the Harper Conservative Party -- Tim Pawlenty has finally released his first official campaign ad.

Pawlenty's previous releases have been marked by dramatic tones befitting a nation in turmoil. To describe them as "flashy" would likely be considered an understatement.

Entitled "results, not rehtoric", Pawlenty points to what he considers a successful run as Governor of Minnesota, cutting spending, standing up to unions, appointing conservative judges, and passing "proper" health care reform.

Pawlenty is clearly seeking to brand himself as the candidate who will pass the conservative agenda and do it responsibly.

The left's response is actually rather laughable. They seek to counter-brand him as fiscally irresponsible, questioning his deficit-fighting prowess by alluding to a projected deficit after Pawlenty left office. (Someone should get these people a calendar.)

As opposed to his previous outings, which were dramatic and nearly frenetic in their tone, this ad is calm, and exudes the confidence Pawlenty seems to feel as a candidate.

The ad is the tip of the spear on Pawlenty's Iowa campaign, where he'll compete hard with Michele Bachmann for votes. With it's clear, concise and simple messaging, it just may appeal to the sensibilities of Iowa voters.

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