Friday, August 27, 2010
Someone is Out to Kick Obama's Ass
One of the Democratic Party's favourite themes since the 2008 election of President Barack Obama has been to accuse the Republican Party of being "extreme".
In an ad entitled "Extreme?", the National Republican Senatorial Committee takes that particular theme for a walk -- and then crams it down the Democrat's throat.
The ad begins with a television screen on which the predominant talking heads of the American left -- Rachel Maddow, Howard Dean, and even Obama himself -- discussing how extreme they want Americans to believe the Republican Party is.
The ad then begins to hit back with some polling numbers that are, to say the least, inconvenient for Democrats:
-57$ of likely voters think the Democrat agenda is "extreme".
-60% favour the repeal of Barack Obama's health care reform legislation.
-56% disapprove of Obama's performance.
-61% favour an immigration law similar to Arizona's in their own state.
-68% oppose the Ground Zero mosque (which Obama supports).
-65% are angry at federal government policies.
-65% of polled Americans believed the United States is on the wrong track.
The ad then cuts to polling comparisons of Democrat stalwarts and the so-called "extreme" candidates running against them -- many of which are either leading their Democrat opponent by double digits, or are in a statistical tie with them.
The then cuts again to Howard Dean, declaring that Republican candidates are "way outside the mainstream of what Americans want", and then hit back:
-Siding against 9/11 families
-$3 trillion tax hike
-$1.5 trillion deficit
-$13 trillion debt
-$2.5 trillion healthcare takeover
"Mr President, that's extreme," the ad concludes. "Don't believe us? You'll find out November 2."
The ad brilliantly turns the Democrats' own rhetorical themes against them, and counter-brands them as the extremists in Washington.
After all, if Obama's administration and his policies were really so moderate, really so within the mainstream of American desires and expectations, the polling numbers wouldn't have turned so clearly against him -- and they wouldn't be worsening.
Simply put, the Republican Party has set out to turn Barack Obama's 2008 electoral triumph into the swiftest kick in the ass in American political history -- and with messaging like this, they just might pull it off.