In the course of a federal election in which the Liberal party has accused Prime Minister Stephen Harper of plagiarism on two different occasions -- one justified and another not so much -- it may seem interesting to find the Liberal party blatantly copying Apple Computer's popular (Mac/PC) advertising scheme.
Coming via YouTube, Ian Sutherland -- the Liberal candidate in the much-beleaguered West Vancouver-Sunshine Coast-Sea to Sky riding -- posts the following three ads.
The first focuses on Stephane Dion's Green Shift plan:
The second focuses on childcare:
And the third digs up the same-sex marriage issue:
In each case, the message essentially copies Apple's: the Conservative party (Sutherland's stand-in for the PC) is outdated and backward, while the Liberal party (Sutherland's stand-in for the Mac) is forward looking, progressive, and more advanced.
Of course, the spots hit a few major snags: first off, the Liberal portrayed in the ad is no Justin Long.
Secondly, the Royal Canadian Air Farce already did this, and did it much better.
Thirdly, each video ends by noting it's been authorized by the official agent of Ian Sutherland.
If this is true, then these videos are official campaign material, and Sutherland's campaign has violated Apple's copyright on this particular advertising scheme. Even the music itself is lifted directly from the Apple ads.
This while Green Shift Inc still fights to force the Liberal party to recognize its registered trademark.
It would seem that West Vancouver-Sunshine Coast-Sea to Sky has produced yet another campaign gaffe for yet another party, making this riding one of the real wild cards in the 2008 federal election.