Who Is The Party of No?

As the United States draws closer and closer to the 2010 midterm elections on November 2, it seems that the mission of Republican campaign advertising is to turn the buzzwords of the Democrat campaign against them.

The most recent effort is an ad entitled "Party of No". In it, a clip of President Barack Obama attempting to defend his failure to implement his policies by accusing the Republican Party of being relentlessly contrarian.

"If I said the sky was blue," Obama crows, "they'd say no."

The ad then responds with clips of campaign ads by Obama's fellow Democrats, all of them staking claim to opposition to Obama's agenda.

This is, of course, a simple matter of reality: with the Democrats enjoying a majority in each house of Congress, there really is no one other than themselves to blame for the failure of their President's agenda.

Judging from the campaign advertising sampled, it's clear that many of them are quite comfortable with that.

Rarely has a political party given their opponents the opportunity to counter-brand them with the very reputation they've attempted to foist upon them.

The Democrats can say whatever they want: Obama's agenda has failed because Democrats failed to support it. The Republicans have quite wisely chosen to remind American voters of that very inconvenient detail.