Thursday, September 18, 2008
Viral Politics 101
With the advent of web 2.0, viral politics has been all the rage for a good long time now.
Yet with many attempts by presumedly younger (predumedly hipper) individuals attempting to take their political messages to the internet, it's probably ironic that a 72-year-old man can do it better.
The Broadbent video above is everything a viral video should be: captivating, and worht passing around through word-of-mouth.
Quite unlike the Conservative alternative below.
In the above ad, Broadbent manages to successfully brand himself as hip by accepting his inevitable un-hipness. The ad is a classic throwback to the terminally un-hip ads of the early 1990s when rap and hip hop were only becoming household words. Its campiness -- and clearly intentionally poor production value -- carries it a long way.
(Admit it. You can't stop watching this bloody thing, can you? -Ed.)
If only Canada's current political leaders could manage something this brilliant, they'd really be in business.