A Confusing Brand to Embrace

When going into an election, one would expect that there is an incentive for politicians to be on their best behaviour.

The Saskatchewan NDP, however, has not been on their best behaviour. They've been closer to their worst. The party got itself into hot water in July when it released a radio ad featured a heavily-edited quote. The quote was not merely heavily-edited -- the new favourite defense of the far-left when they are caught red-handed behaving poorly -- it was heavily-edited to the point of sheer dishonesty.

A comment made in response to a question about the tactics used by a public service union during a strike was presented as a comment about how Premier Brad Wall and the Saskatchewan Party feel about helping working families confront higher cost of living.

"I don't really care. We're not going to do it, and they're coming back to work."

When considers the extent of the warping and twisting of context in the presentation of this quote, there's really only one reasonable conclusion: the NDP lied. They made a decision to lie to the people of Saskatchewan, and turned out to be not all that good at it.



In response to the revelation that the NDP took Wall's comments bizarrely out of context and then altered them, the NDP is refusing to budge. They insist that the comments accurately reflect Wall's attitude toward working families.

They have nothing to support those claims, but they make them nonetheless. It's just what they do.

Now the Saskatchewan Party has released an ad highlighting the NDP's blatant attempt to deceive the people of Saskatchewan. The intent of the ad is very clear: they're seeking to brand the NDP as liars.

Bizarrely, the NDP has not only chosen to embrace that brand, they've sought to counter-brand the Saskatchewan party as childish for objecting to the NDP's lies. Naturally, they say nothing at all about their own childishness in lying in the first place.

Polling numbers indicate that the NDP is going to get creamed in the 2011 provincial election. There will be no orange crush. Instead, the orange will be crushed. Considering they have a leader who owes the people of Saskatchewan his resignation for approving this ad in the first place, they deserve much, much worse.